News - 2023
- 31st July 2023
Winner - Best Software & Technology Provider
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- 27th July 2023
Featured Partner - Trustpilot
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It means that we really understand how to make the most out of Trustpilot.
We know how to make the integation work for you. Which widgets will you use? How are you communicating with customers? What automations can we put in place?
Still, it's not all about integrations; it's also about design. Where should you show your trust rating? What impact will it have on checkout?
Key benefits:
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Our clients can take advantage of our close working relationship with Trustpilot
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Iconography can advise on the best way to implement the Trustpilot widgets and integration
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We have access to their latest APIs
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Our clients can access custom integrations perfect for their business
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- 11th July 2023
Finalist - Best eCommerce Agency
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- 22nd June 2023
GA4 Updates
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Making the switch
It's been a year since we started updating our websites to facilitate the switch from Universal Analytics to Google Analytics 4 and we are now finally at the launch date.
Fundamentally, after the 1st July 2023, Universal Analytics properties will no longer receive or process data from websites. This will all be handled by the new platform GA4.
If you have not yet created a GA4 property, Google will likely have created one for you. In their GA4 Property Setup Assistant (as shown below) the automatic creation of a basic property is ticked by default.
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- 26th April 2023
B2B eCommerce
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There is now a significant body of research work out there, published by leading consultancies such as McKinsey, which highlight the opportunities for B2B eCommerce as part of hybrid channel approach to engaging with potential customers and growing business to business revenues.
This research strongly indicates that corporate buyers are increasingly comfortable relying on digital channels throughout the purchasing journey, from initial research though to placing their order.
Clearly face-to-face selling and account management still matter – however an effective eCommerce website is an essential tool to have in the mix.
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- 6th April 2023
Dynamic Categories
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We all know that Categories are how you organise your products – they’re how customers find them, and how Google organises them. They’re pretty central to all forms of eCommerce, and always have been.
As with anything, categories come with their own challenges. At a top level, you need to decide how you want to organise your products; category hierarchy is an essential part of building your product content.
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By type or by brand?
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By size or by colour?
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By purpose or by collection?
However, like anything, categorising your products takes time, and if you want to do anything more complex, it takes a lot of time.
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- 13th February 2023
Get the best SEO toolkit
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Search Engine Optimisation, is a process of optimising a website to improve its ranking in search engine results and make it more visible to potential visitors.
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- 5th January 2023
Iconography Instore
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A new generation, cloud-based omnicommerce retail solution. Combining enterprise level eCommerce with a fully functional EPoS and Retail Management System powered by a single database.
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Iconography Instore is a highly responsive and intuitive EPoS interface for smooth instore transactions. Retail staff are now empowered with product information at their fingertips and real-time stock availability. Enabling them to quickly respond to in-store customer queries, place orders and process returns